Martha Ostergar
801.404.4087 — Salt Lake City, Utah
https://www.linkedin.com/in/marthaostergar — [email protected]
SUMMARY
A motivated marketing professional with 7+ years experience in editorial strategy, SEO-driven content creation (B2B & B2C), outbound and iA motivated marketing professional with 7+ years experience in editorial planning, SEO-driven content creation (B2B & B2C), outbound and inbound email marketing, project management, copywriting, copy editing, and newswriting. BA graduate in English Language with minors in English and Editing; AA graduate in Fashion Design.
Skills: Editorial strategy, editorial calendar management, email marketing, style guide creation, vendor management, LinkedIn ad management, AP Stylebook, knitting, embroidery.
Skills: Editorial strategy, editorial calendar management, email marketing, style guide creation, vendor management, LinkedIn ad management, AP Stylebook, knitting, embroidery.
WORK EXPERIENCE
RizePoint
Senior Content Marketing Manager Feb 2018–Present
Overstock.com
Senior SEO Content Marketing Specialist / Senior Editor, SEO Content 2016–2016
SEO Content Marketing Specialist 2015–2016
KSL.com, Deseret Digital Media
Video Production Manager 2015–2015
Evening News Manager 2014–2015
Content Manager 2014–2015
BYU Costume Shop
First Hand/Stitcher 2008–2013
Stowaway Magazine
Senior Editor 2010
Legal Assistant 2003–2008
St. John Knits
Assistant Designer 1998–2001
Senior Content Marketing Manager Feb 2018–Present
- Met company’s $2M bookings goal with 2 team members and a $277K budget.
- Helped company increase bookings by 40% year-over-year (Q3 2018-2019).
- Built and managed editorial strategies to meet outbound and other business objectives.
- Created and managed company editorial style guide.
- Executed/optimized all written content, including web, sales enablement, product emails, etc.
- Wrote or facilitated 50+ SEO-driven blogs and syndication articles.
- Wrote or optimized 8+ email drip campaigns for inbound and outbound marketing.
Overstock.com
Senior SEO Content Marketing Specialist / Senior Editor, SEO Content 2016–2016
- Edited 40–80 short- and long-form content pieces a month.
- Wrote 5–10 short- and long-form content pieces a month.
- Created new department’s style guide and training manual.
- Created training manual with resources for team writers.
- Mentored team members in writing and editing skills.
- Performed regular SEO research with different tools, including Google AdWords.
SEO Content Marketing Specialist 2015–2016
- Spearheaded first long-form (7,000–9,000 words) content project.
- Researched, wrote, and delegated content creation for long-form content pieces.
- Worked with designers, photographers, and developers to create compelling buying guides.
- Forged relationships with outside contractor to design a long-form buying guide.
- Helped build new SEO department at the direction of managers.
KSL.com, Deseret Digital Media
Video Production Manager 2015–2015
- Pioneered Video Productions Manager position.
- Increased site video views by 100% in 5 months.
- Determined start-from-scratch strategies to increase video views at KSL.com.
- Forged community contacts to find quality content.
- Crafted 7–15 video-based stories per week.
Evening News Manager 2014–2015
- Determined and coordinated news stories for the No. 1 local news website in the nation.
- Managed over and / or ensured quality of work of 3 writers and 5 content managers.
- Crafted breaking news stories and the daily “Have You Seen This?” section.
- Revised and / or contributed to 12–15 news stories daily and wrote 3–4 articles a week.
- Communicated effectively with various departments in a shared newsroom daily.
Content Manager 2014–2015
- Built time-sensitive stories within a company-specific content management system (CMS).
- Independently coordinated stories for KSL.com weekend mornings.
BYU Costume Shop
First Hand/Stitcher 2008–2013
- Designed, coordinated, and built over 30 costumes for the Contemporary Dance Ensemble.
- Constructed 10 complicated garments of menswear from cutting to completion.
- Built and altered over 100 theater costumes under time-sensitive deadlines.
Stowaway Magazine
Senior Editor 2010
- Oversaw substantive editing for 4 departments (approximately 20 articles).
- Wrote 4 department articles, over 15 blurbs, and contributed 8 photographs.
- Determined catchy titles for articles and collaborated with authors.
Legal Assistant 2003–2008
- Drafted and formatted 5–15 legal letters daily and filed documents for family law attorney.
- Served as first point of contact for emotional clients to assess needs and gather information.
- Assumed customer service and basic office work responsibilities for clients and attorney.
St. John Knits
Assistant Designer 1998–2001
- Coordinated approximately 200 sample productions per season.
- Created approximately 250 computer-generated tall sheets per season.
- Solved construction or fabric problems with first samples Knit Pattern Technician.
- Reorganized and managed the Sport and Gray & Gray divisions for the knit department.
EDUCATION
Brigham Young University
BA in English Language with Editing minor and English minor 2008–2011
The Fashion Institute of Design and Merchandising
AA in Fashion Design 1996–1998
BA in English Language with Editing minor and English minor 2008–2011
- Student volunteer for Leading Edge Student Journal from 2008–2009.
The Fashion Institute of Design and Merchandising
AA in Fashion Design 1996–1998